Sleep for Breakfast

Cookies & Privacy


Your personal data is data which by itself or with other data available to us can be used to identify you. Under GDPR, we are Sleep for Breakfast, the data controller.

This data protection statement sets out how we’ll use your personal data. You can contact our Data Protection Officer (DPO) at:, if you have any questions.

What kind of data do we collect?

When you subscribe to Sleep for Breakfast, we ask for certain personal data. Personal data (under GDPR) might be your name and email address.

The personal data we collect and use includes:

  • First Name and Email Address;

That data is used for sending email notifications, sharing of ideas and reaching out to the community for feedback. Occasionally we may include an affiliate link that may be of interest to you. If we do, a legal disclaimer will be included.

Who do we share your information with?

  • Service Providers and other persons who help us provide our services; (eg: Convertkit)
  • Our legal and other professional advisors, including our auditors;
  • Fraud prevention agencies and debt collection agencies when we open your account and periodically during your account or service management;
  • Government bodies and agencies in the UK and overseas (eg: HMRC who may in turn share it with relevant overseas tax authorities and with regulators e.g. the Financial Conduct Authority, the Information Commissioner’s Office here in the UK);
  • Courts, to comply with legal requirements, and for the administration of justice;
  • Your data is not Sold, Shared or Rented to any third party other than those essential partners listed above.

You’re free at any time to change your mind and withdraw your consent. The consequence might be that we can’t do certain things for you.

How long will we keep your data?

The following criteria are used to determine data retention periods for your personal data:

  • Retention while you have an active subscription with us.
  • Your subscription and associated data will be deleted from our database upon request or, please use the unsubscribe link placed at the bottom of every email sent out by Sleep for Breakfast.

How we contact you

Should we need to contact you, we will use the email address given to us, by you, at the time you subscribed to Sleep for Breakfast.

What are your data rights?

You have always had the legal right to have inaccurate information held by us corrected. You also have the right to erasure (’to be forgotten’) and the right to restrict processing, all of which gives you more control over your personal data.

Your rights under applicable data protection law are;

  • The right to be informed about our processing of your personal data:
  • The right to have your personal data corrected if it’s inaccurate and to have incomplete personal data completed;
  • The right to object to processing of your personal data;
  • The right to restrict processing of your personal data;
  • The right to have your personal data erased (the 'right to be forgotten');
  • The right to request access to your personal data and information about how you process it;
  • The right to move, copy or transfer your personal data (data portability); and
  • Rights in relation to automated decision making including profiling.

You have the right to complain to the Information Commissioner's Office (UK). It has enforcement powers and can investigate compliance with data protection law:

Cookies. What are they?

Firstly, we're not talking about the chocolate chip ones some us like to dunk in our coffee. These anonymous but essential cookies are small files which ask permission to be placed on your smartphone, tablet or computer when you visit a page with a cookie on it.

Most web browsers are set up to automatically accept first party (usually low risk essential) cookies. Our anonymous cookies in no way give us access to your device or any personal information there may be on it.

Implied Cookie Consent

By continuing to use, you consent to our essential use of anonymous (low risk) cookies as defined within this Cookie Policy.

How do we use them?

Sleep for Breakfast will place an anonymous cookie onto your computer or smartphone device to help us ensure that as a user of this website, you get the best experience possible.

If the cookie file is accepted, a cookie is stored on your device that helps us analyse and better understand how you use the website. We only use traffic log cookies (eg: Google Analytics) to identify which pages of are being used, when and how, in order to improve the experience we offer you.

Overall, cookies help us provide you with a better blog by enabling us to see which pages you and others find useful and those that are less well used, so that we might improve.

Once you leave our website, those cookies become obsolete.

Controlling the use of Cookies

You may choose to accept or decline the use of cookies used by at any time when you see the cookie prompt that appears at the top of our key pages.

Cookies can also be accessed within the preference settings within your own web browser. As the location of these settings does vary across browsers, please visit the help page of your preferred browser if you are unsure how to access these settings.